NBC kicks off the new year with the new reality competition
series "Fashion Star," which will search for the next big brand in
fashion.
Featuring host and executive producer Elle Macpherson along with celebrity mentors Jessica Simpson, Nicole Richie and John Varvatos, the series will give 14 unknown designers the chance to win a multi-million dollar prize to launch their collections in three of America's largest retailers: Macy's, H&M and Saks Fifth Avenue.
Each week, the show will begin with an exhilarating fashion show unlike anything seen before featuring musical performances, dancers and models in front of a studio audience. Every fashion show will be built around a weekly challenge that is designed to further develop and expand the designers' brands.
The series will feature clothes designed for America to buy, and it has enlisted three of the world's top retailers to help in the decision-making process. Caprice Willard (Macy's), Terron E. Schaefer (Saks Fifth Avenue) and Nicole Christie (H&M) will serve as the judges who make on-the-spot decisions as they vie for the right to purchase and exclusively carry the work of the up-and-coming designers each week.
At the end of each episode, America will have the chance to immediately purchase the winning designs showcased on the episode that week. What viewers see on TV that night will be on the streets and in stores immediately. With just a single trip down the runway, "Fashion Star" will change the lives and fortunes of these aspiring designers forever.
Each week, designers who do not sell any of their items to the buyers will be up for elimination. In addition, celebrity mentors Simpson, Richie and Varvatos will be able to save one of these designers from the chopping block.
The fashion designers featured on the show will include everyone from the stay-at-home mom who makes her own clothes to sell at the local community market to the recent design school graduate who has held jobs with major design houses to an engineer who became a self-taught designer. Many of the contestants will come to the competition with their own existing lines and will be challenged to take their brand to the next level. All the contestants will be put to the test to see how they react in a variety of real-world scenarios to determine who has the vision and desire to build a fashion empire and achieve his or her dream. With top experts as their guides and mentors throughout the process, designers will have to be as adept in the business of fashion as they are in their creativity as it's up to them to make their brand a national reality.
In the end, one designer will successfully combine fashion and business to become the next Fashion Star and will receive the prize of a lifetime - $6,000,000 in orders for capsule collections in Macy's, H&M and Saks Fifth Avenue stores.
The "Fashion Star" format was developed by Ben Silverman of Electus (NBC's "The Biggest Loser," "The Office" and "The Tudors"), Rick Ringbakk of Emmy Award-winning 5x5 Media ("Jamie Oliver's Food Revolution"), and E.J. Johnston and James Deutch of EJD Productions.
The show is executive-produced by Elle Macpherson, Ben Silverman of Electus, Jane Lipsitz and Dan Cutforth of The Magical Elves, Rick Ringbakk of 5x5 Media, and EJ Johnston and James Deutch of EJD Productions. Electus/Engine Distribution will retain all international distribution rights.
Featuring host and executive producer Elle Macpherson along with celebrity mentors Jessica Simpson, Nicole Richie and John Varvatos, the series will give 14 unknown designers the chance to win a multi-million dollar prize to launch their collections in three of America's largest retailers: Macy's, H&M and Saks Fifth Avenue.
Each week, the show will begin with an exhilarating fashion show unlike anything seen before featuring musical performances, dancers and models in front of a studio audience. Every fashion show will be built around a weekly challenge that is designed to further develop and expand the designers' brands.
The series will feature clothes designed for America to buy, and it has enlisted three of the world's top retailers to help in the decision-making process. Caprice Willard (Macy's), Terron E. Schaefer (Saks Fifth Avenue) and Nicole Christie (H&M) will serve as the judges who make on-the-spot decisions as they vie for the right to purchase and exclusively carry the work of the up-and-coming designers each week.
At the end of each episode, America will have the chance to immediately purchase the winning designs showcased on the episode that week. What viewers see on TV that night will be on the streets and in stores immediately. With just a single trip down the runway, "Fashion Star" will change the lives and fortunes of these aspiring designers forever.
Each week, designers who do not sell any of their items to the buyers will be up for elimination. In addition, celebrity mentors Simpson, Richie and Varvatos will be able to save one of these designers from the chopping block.
The fashion designers featured on the show will include everyone from the stay-at-home mom who makes her own clothes to sell at the local community market to the recent design school graduate who has held jobs with major design houses to an engineer who became a self-taught designer. Many of the contestants will come to the competition with their own existing lines and will be challenged to take their brand to the next level. All the contestants will be put to the test to see how they react in a variety of real-world scenarios to determine who has the vision and desire to build a fashion empire and achieve his or her dream. With top experts as their guides and mentors throughout the process, designers will have to be as adept in the business of fashion as they are in their creativity as it's up to them to make their brand a national reality.
In the end, one designer will successfully combine fashion and business to become the next Fashion Star and will receive the prize of a lifetime - $6,000,000 in orders for capsule collections in Macy's, H&M and Saks Fifth Avenue stores.
The "Fashion Star" format was developed by Ben Silverman of Electus (NBC's "The Biggest Loser," "The Office" and "The Tudors"), Rick Ringbakk of Emmy Award-winning 5x5 Media ("Jamie Oliver's Food Revolution"), and E.J. Johnston and James Deutch of EJD Productions.
The show is executive-produced by Elle Macpherson, Ben Silverman of Electus, Jane Lipsitz and Dan Cutforth of The Magical Elves, Rick Ringbakk of 5x5 Media, and EJ Johnston and James Deutch of EJD Productions. Electus/Engine Distribution will retain all international distribution rights.
THE BUYERS
CAPRICE WILLARD
Caprice Willard serves as a featured buyer for Macy's on
"Fashion Star," NBC's latest reality competition series that will search
for the next great brand.
Willard currently is the Vice President/Regional Planning Manager for Women's Apparel for Macy's Southwest Region. Willard was recruited from UCLA (B.A. English) into the Executive Trainee Program. She worked her way up through various positions, both in the buying offices and stores, until she ultimately became a Buyer for Dresses and then a Senior Buyer for Cosmetics. Leveraging her vast experience in many different businesses, Willard was promoted to Divisional Merchandise Manager of Intimate Apparel/Hosiery/Slippers in 2004.
In 2006, Willard moved to San Francisco and was promoted to the position of Vice President/Divisional Merchandise Manager of Cosmetics for the Macy's West division and held this position for three years, until the most recent My Macy's structure was implemented. As part of My Macy's, Willard was able to relocate back to her hometown of Los Angeles and assume her current position of Vice President/RPM for Women's Apparel.
Willard currently is the Vice President/Regional Planning Manager for Women's Apparel for Macy's Southwest Region. Willard was recruited from UCLA (B.A. English) into the Executive Trainee Program. She worked her way up through various positions, both in the buying offices and stores, until she ultimately became a Buyer for Dresses and then a Senior Buyer for Cosmetics. Leveraging her vast experience in many different businesses, Willard was promoted to Divisional Merchandise Manager of Intimate Apparel/Hosiery/Slippers in 2004.
In 2006, Willard moved to San Francisco and was promoted to the position of Vice President/Divisional Merchandise Manager of Cosmetics for the Macy's West division and held this position for three years, until the most recent My Macy's structure was implemented. As part of My Macy's, Willard was able to relocate back to her hometown of Los Angeles and assume her current position of Vice President/RPM for Women's Apparel.
Nicole M. Christie serves as featured buyer for H&M on "Fashion Star," NBC's latest reality competition series that will search for the next great brand.
A former graduate of Columbia University in New York City, Christie was one of the first 50 employees hired to start the U.S. sales organization for H&M. She began her 11-year career at the company as a manager for the first U.S. store that opened on Fifth Avenue in 2000.
In 2001 Christie was promoted to buyer for the Young Fashion Division where she worked with H&M's in-house design team in Sweden to shape the collection for the U.S. and Canada. During the next eight years she focused on increasing the sales and profitability of this division and also spearheaded the launch of the new H&M denim brand for the U.S.
In 2009, Christie was tapped to become communications manager for North America, where she is currently using her knowledge of the H&M company and culture as well as her buying and sales experience to manage the development and implementation of communication strategy, while also acting as the H&M company spokesperson for the U.S.
TERRON E. SCHAEFER
Terron E. Schaefer serves as featured buyer for Saks Fifth
Avenue on "Fashion Star," NBC's latest reality competition series that
will search for the next great brand.
Schaefer, Saks Fifth Avenue's executive vice-president and chief creative officer, has broad international marketing and fashion expertise that includes award-winning branding, product positioning and advertising campaigns for world-class organizations such as Saks, Bloomingdale's, Harrods, Macy's and Doyle Dane Bernbach (DDB). Prior to joining Saks Fifth Avenue, Schaefer held the position of senior vice-president, marketing for Warner Bros. Worldwide, where he led all marketing functions.
Schafer began his career at Doyle Dane Bernbach, working in their New York, London and Paris offices. While at DDB, he led advertising and brand design for H.J. Heinz, Polaroid, Chanel and Proctor & Gamble. Schaefer formulated advertising strategies and supervised creative development for all Polaroid products in the Far East and Pacific markets, as well as opened DDB offices in Tokyo, Hong Kong and Sydney in order to service multinational clients.
After leaving DDB, Schaefer began the second phase of his career as senior vice-president, marketing at William Filene and Sons where he was the principal architect of the strategic plans that repositioned this traditional department store chain as a contemporary upscale retailer. The experience was repeated successfully when Schaefer joined Bloomingdale's as their senior vice-president of marketing. At Bloomingdale's, Schaefer was credited with the creation of brand and image campaigns that established Bloomingdale's as the leader in upscale department store chains.
Through the '80s and early '90s, Schaefer brought his talents to such world-class organizations as Harrods and Macy's. During his tenure at Harrods, Schaefer recognized the advantage of new technologies and the ability to reach customers through video and cable. He also developed and executed successful advertising strategies using print and television.
At Warner Bros., Schaefer spearheaded the creation of their worldwide retail corporate identity program and played an integral role in growing this international franchise business to 13 countries and $100 million in just three years. Schaefer also was responsible for recognizing the potential for e-commerce on the Warner Bros. Studio Store site and increased the site's sales volume 400% in just one year.
Schaefer, who was raised in South America, is fluent in French, Spanish and Italian and has a working knowledge of Japanese.
Schaefer, Saks Fifth Avenue's executive vice-president and chief creative officer, has broad international marketing and fashion expertise that includes award-winning branding, product positioning and advertising campaigns for world-class organizations such as Saks, Bloomingdale's, Harrods, Macy's and Doyle Dane Bernbach (DDB). Prior to joining Saks Fifth Avenue, Schaefer held the position of senior vice-president, marketing for Warner Bros. Worldwide, where he led all marketing functions.
Schafer began his career at Doyle Dane Bernbach, working in their New York, London and Paris offices. While at DDB, he led advertising and brand design for H.J. Heinz, Polaroid, Chanel and Proctor & Gamble. Schaefer formulated advertising strategies and supervised creative development for all Polaroid products in the Far East and Pacific markets, as well as opened DDB offices in Tokyo, Hong Kong and Sydney in order to service multinational clients.
After leaving DDB, Schaefer began the second phase of his career as senior vice-president, marketing at William Filene and Sons where he was the principal architect of the strategic plans that repositioned this traditional department store chain as a contemporary upscale retailer. The experience was repeated successfully when Schaefer joined Bloomingdale's as their senior vice-president of marketing. At Bloomingdale's, Schaefer was credited with the creation of brand and image campaigns that established Bloomingdale's as the leader in upscale department store chains.
Through the '80s and early '90s, Schaefer brought his talents to such world-class organizations as Harrods and Macy's. During his tenure at Harrods, Schaefer recognized the advantage of new technologies and the ability to reach customers through video and cable. He also developed and executed successful advertising strategies using print and television.
At Warner Bros., Schaefer spearheaded the creation of their worldwide retail corporate identity program and played an integral role in growing this international franchise business to 13 countries and $100 million in just three years. Schaefer also was responsible for recognizing the potential for e-commerce on the Warner Bros. Studio Store site and increased the site's sales volume 400% in just one year.
Schaefer, who was raised in South America, is fluent in French, Spanish and Italian and has a working knowledge of Japanese.
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